Отримано 05.02.3024, Доопрацьовано 23.05.2024, Прийнято 25.06.2024
Глобальні виклики створили проблеми для експортних компаній через зростання загроз ринкового середовища, що вимагає від таких компаній прийняття стратегії виживання та застосовування відповідних стратегічних методів, щоб успішно протидіяти виникаючим глобальним викликам. Метою статті було оновлення знань щодо того, як глобальні виклики впливають на стійкість експортних компаній, та як стратегії, прийняті компаніями, протидіють негативному впливу глобальних викликів. Методологічною основою отримання результатів дослідження виступали фактографічний аналіз, логіко-структурний, стратегічний аналіз, аналіз причинно-наслідкових зв’язків, узагальнення. У статті здійснено критичний аналіз наявних теоретичних концепцій пояснення впливу сучасних глобальних викликів для експортних компаній, щоб розкрити стратегії їх виживання в умовах невизначеності сучасного ринкового середовища. Подальший їх огляд виявив критичні глобальні виклики для експортних компаній, які було класифіковано за ознаками їх типізації – базовими елементами, джерелами формування, тематичними сферами впливу, тривалістю впливу, ступенем реалізації та характером впливу. Застосування стратегічного аналізу глобальних викликів експортних компаній за тематичними сферами розкривало можливі причини їх виникнення та наслідки впливу на діяльність експортних компаній. Зокрема, встановлено, що для експортних компаній мають місце наявні потенціали негативного впливу політичних та економічних викликів, позитивного впливу технологічних і соціально-культурних викликів, а також нейтральний потенціал впливу правових і екологічних викликів. Запропоновані стратегії виживання експортних компаній під впливом сучасних викликів, на які варто зосередити увагу для отримання результатів, що забезпечать стійкість таких компаній в майбутньому. Практичне значення результатів полягає в тому, що основні наукові положення доведено до рівня рекомендацій, які можуть бути використані керівниками експортних компаній для уточнення проблем і перспективних напрямків розвитку експортної діяльності
глобальні проблеми; ринкове середовище; інновації; стратегічний аналіз; стратегії, що спрямовано на виживання компанії; компанії-експортери
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