ISSN 2308-8559 e-ISSN 2415-8224

https://doi.org/10.62763/ef/3.2025.73

Том 15, № 3, 2025

73-86

  • Читати статтю

    • Роль підприємницького підходу у розвитку медичних сервісів в умовах ринку медичних послуг

    Майса Дурдикулиєва

    Отримано 20.03.2025, Доопрацьовано 30.07.2025, Прийнято 08.09.2025

    Анотація

    Метою даного дослідження було дослідити вплив підприємницького підходу на формування ефективних та конкурентоспроможних медичних сервісів у процесі ринкових змін. Методологія ґрунтувалася на аналітико-теоретичному підході, що включав аналіз динаміки державного та місцевих бюджетів, програм медичних гарантій, міжнародної фінансової допомоги, а також вивчення практичних кейсів окремих закладів охорони здоров’я. Основні результати показали, що у 2023 році державні видатки на охорону здоров’я становили 207 млрд грн, у 2024 році зросли до 238,7 млрд грн, проте у 2025 році скоротилися до 217 млрд грн. Водночас фінансування програми медичних гарантій зросло з 142,7 млрд грн у 2023 році до 175,5 млрд грн у 2025 році. Місцеві бюджети забезпечили 441,9 млрд грн у 2023 році з прогнозованим зростанням на 15 % у 2025 році. Попри це, близько 46 % витрат на медичні послуги покривали пацієнти власними коштами, а середній платіж за амбулаторний візит у 2024 році становив 600 грн. Добровільне медичне страхування у І кварталі 2024 року принесло 1,5 млрд грн премій при рівні виплат 56,8 %, що свідчило про зростання ролі приватного сектора. Міжнародна підтримка також відіграла роль: за 2023-2025 роки Україна отримала понад 1,2 млрд дол. грантів, включаючи проєкт Transforming Health Systems for Resilience and Improved Efficiency з бюджетом 454 млн дол. Це дозволило модернізувати лікарні, закупити обладнання та розвивати телемедицину, охоплення якої до 2025 року мало скласти 80 % медичних закладів. У межах дослідження було проаналізовано діяльність окремих медичних центрів, зокрема Національної дитячої спеціалізованої лікарні «Охматдит», комунального некомерційного підприємства «Уманська центральна міська лікарня» та медичного центру «Айлаз». Практичне значення дослідження полягає у можливості використання його результатів для розробки стратегій підвищення фінансової стійкості та конкурентоспроможності медичних закладів шляхом впровадження підприємницьких підходів, цифрових інновацій та диверсифікації джерел фінансування

    Ключові слова:

    стратегії; пацієнт; фінансування; конкурентоспроможність; маркетинг

    ЦИТУВАТИ
    Durdykulyyeva, M. (2025). The role of the entrepreneurial approach in the development of medical services within the healthcare services market. Economic Forum, 15(3), 73-86. https://doi.org/10.62763/ef/3.2025.73
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