Features of management of marketing activities at confectionery industry when perfoming FEA

In the process of managing foreign economic activity, enterprises try not only to maximize profits, but also to promote effective marketing activities. That is why choosing a marketing strategy that meets all the requirements of the enterprise itself, ensures efficient and cost-effective operation, generates profit and contributes to its further development is very important. The article defines the role of the process of marketing activity management at the enterprise in the implementation of FEA, investigates the basic elements of the system of marketing activity management "Poltavakonditer" and provides recommendations on the development of marketing strategies and tactics of the enterprise in the implementation of FEA

marketing activity management; FEA; Poltavakonditer; marketing strategy; marketing; management