The role of brand colors in the management of brands higher education institutions

The article updates the value of color in the marketing activities of organizations. The influence of colors on the emotional state of a person has been identified. The cultural features of color perception are revealed. The practice of the largest distribution of colors and their combination in branding of domestic and foreign higher education institutions are generalized. Practical recommendations on the selection of institutions of higher education of their own corporate colors. The positions of legislative normalization of the choice of colors of brand symbolics by institutions of higher education are specified

color; corporate color; sense organs; brand; brand symbolism; institution of higher education