Analysis of the strategic management of the gas transmission system operator of Ukraine and determination of its development prospects

In the current changing business environment, a number of companies are not easy to occupy their niche in the field of works, goods or services. An even more difficult task is to maintain their position in the market, strengthen them, or show a long-term positive growth trend. Changes in the external environment, political destabilization, weak economy, global pandemic, undefined level of social protection - these are the key factors that affect the development of the enterprise today. To reduce the risks and threats of the external environment, and vice versa, to use its opportunities, to understand how to respond to unpredictable economic factors, how to effectively use its potential, how to protect your business in competition, you need a system of organizational and economic measures to achieve long-term goals. or strategy. In order to reduce the risks and threats of the external environment, use its capabilities, effective use of its internal potential, each company needs a balanced plan of strategic development, formed a system of strategic management to achieve the goals of the organization. The article highlights the theoretical foundations of strategic management of the enterprise. A detailed analytical study of the natural gas market in Ukraine was conducted, which allowed to establish the current trends in natural gas consumption in Ukraine. The analysis of the strategic management system of the gas transmission system operator of Ukraine is carried out, in particular the goals of the current strategy are systematized and the directions and measures for their implementation are considered. The article contains proposals for improving the strategic development plan of the analyzed enterprise, taking into account the current conditions of management. The possibility of developing Oleska and Yuzivska gas storage facilities, production and transportation of shale gas, which may become promising for the GTS of Ukraine, is considered. The forecasting and analysis of the estimated cost of works on liquefied gas production was carried out

strategic management, development plan, gas transmission system, natural gas, shale gas, development alternatives