Received 13.01.2021, Revised 13.04.2021, Accepted 13.05.2021
The specificity of the current stage of development of the agricultural sector in Ukraine largely depends on the efficiency of national agricultural producers in foreign markets. In particular, in terms of European integration and opening of new markets for Ukrainian enterprises, the increase of their export activity in the field of sales of agro-industrial products acquires special significance. An important component of ensuring such efficiency is the objective need to achieve an appropriate level of competitiveness of national enterprises in foreign markets, which will allow them to shift from sales of agricultural raw materials to trade in products of the processing sector of the agricultural sector. The expansion of trade in the products of the processing complex will not only contribute to the overall growth of profitability of agricultural producers from export operations, but also allow them to expand existing markets by increasing the supply of product groups. The article considers modern features of export activity of agricultural enterprises of Ukraine in the conditions of entering new markets in the aspect of economic globalization. It is determined that ensuring the efficiency of export activity of agricultural enterprises should provide for the application of a system of comprehensive analysis and planning of the specifics of export operations, taking into account specific market conditions and requirements. At the same time, the main goal of enterprises should remain to focus on increasing sales of both agricultural raw materials and processed products in foreign markets. The main aspect of this approach should be to ensure a stable increase in the share of processed agricultural products in the overall export structure of national agricultural producers. It is necessary to form a differentiated approach to determining the structure of exports for agricultural enterprises, which requires the introduction of elements of state regulation of agricultural production to ensure not only the export interests of producers but also to prevent imbalances in the national market of agricultural products
agricultural enterprises, exports, foreign economic activity, competitiveness, efficiency of export activity
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