Received 13.01.2021, Revised 06.04.2021, Accepted 13.05.2021
With the development of research in the field of behavioral economics, the relevance of their impact on decision-making processes is growing. The purpose of the article is a critical analysis of the effectiveness of enterprise management in terms of behavioral economics. It is established that the direction of development of the organization is integrated with the behavior of managers. The leader's task is to reduce the tension between maintaining the status quo and the need for innovation. It is proved that the development of enterprises of the future requires the use of non-traditional management methods, which are created on horizontal social ties, where employees are equal, regardless of the importance of their role in the enterprise, not the relationship "boss" -subordinate. Anchor Trap: The human mind may initially label information as an “anchor” that does not require consideration of other options.Planning Traps: Most executives believe they have the gift of foresight Rating Trap: A company believes it has the best position or that it copes better with tasks than competitors Cost trap: Businesses continue irrelevant projects Silo management trap: lack of team ability to work in a team and focus on individual tasks It is noted that to eliminate these traps it is necessary to keep distance from first information, listen to critical thoughts , turn to different sources, distribute tasks among different teams and criticize current procedures. Understanding that emotions dominate rationality allows managers to make behavior control conscious. It is substantiated that the direction of increasing managerial competence is the introduction of rationality in the mechanisms in which emotions predominate. It has been proven that the source of effective management is motivation, which unites employees into harmonious teams. The component that unites a team is standards of ethical behavior. Effective ways of motivation are self-motivation. The uncompromising nature of control increases the ethics of employee behavior
“turquoise” organization, “anchor” trap, cost trap, planning trap, rating trap, “silo” management trap, control, motivation
References in the process of publication