Corporate governance in a competitive tourist environment: Ethics and culture of hospitality

The author analyzed the issues of corporate governance in tourism, business ethics and corporate culture in the hospitality industry and their impact on the strategy of sustainable development and competitiveness of the hotel business in the market environment of the tourism business environment. It is revealed that corporate policy depends on the strategy of global development, according to which the eighth goal proclaims the maintenance of sustainability of tourism, which affects the creation of new jobs, development of local culture and production of local products; economic growth; improving the efficiency of the economy through innovation and diversification of services. Today in Ukraine there is a strong potential for tourism development in many areas, namely: gastro-, agro-, ecotourism; sports, cultural, educational, business tourism; events and festivals, holidays, MICE (Meetings, Incentives, Conferences, Events), etc. Defining the concept of corporate governance in the hotel business, clarifying the policy of corporate ethics and culture, as well as the technology of providing hospitality services, is an important task of hotel industry management systems to ensure competitiveness and efficiency in the tourism business environment. Adequate to the global development strategy, the eighth goal concerns the tourism industry, and proclaims by 2030: ensuring the implementation of strategies to support sustainable tourism, which supports job creation, local culture development, local production; promotes economic growth, full and productive employment for all citizens; supporting the growth of gross domestic product in the least developed countries; increasing the productivity of the economy through diversification, modernization, innovation. The adopted UN Global Compact has unique opportunities to establish cooperation between industry and organizations in order to develop ways to solve global problems. The UN Global Compact calls on companies to bring their strategies and activities in line with the ten general principles of social rights, labor relationships, the environment and the fight against corruption, and to take steps to achieve social and sustainable development goals. The Ten Principles of the UN Global Compact, based on key United Nations conventions and declarations, have been recognized and enshrined in numerous intergovernmental purposes and outcome papers, including General Assembly resolutions. Hospitality enterprises must adhere to these principles in their activities and in defining strategies for further development and effective operation

tourism, tourist infrastructure, hospitality industry, corporate governance, business ethics, business culture