Peculiarities of corporate culture of organization in modern realities

nment. The role of corporate culture in the organization’s management system was determined. The managerial and socio-psychological influence of corporate culture on the organization in general, and its staff in particular, was characterized. An attempt is made to prove the influence of corporate culture on all organizational processes. There are production, labor, technology, marketing, communication, career and socialization processes, decision-making; organizational behavior (individual and team, motivation and socio-psychological climate); competitiveness, potential of the organization. Considering the grouping of organizational values according to certain characteristics: ethical-social, economic-pragmatic and emotional-developmental, the proposed options for their supplementation, dictated by modern requirements and the global pandemic COVID-19. There are the values of life, security, unity, selfdiscipline and mutual assistance, involvement. Proposed measures to modernize corporate culture in unstable environment, given the challenges of the environment, which include individual diagnosis of the impact of the pandemic on the organization, development of a scheme of relocation and protection of personnel, organization of work in new realities, providing staff with necessary technologies and new approaches to managing staff cohesion and loyalty. Formed advice for managers on management in a hybrid work environment (mixed type online and offline). The vector of development of corporate culture with an emphasis on ensuring business security, personnel security, which provides for the cultivation of updated values, norms, rules; staff involvement; introduction of a support system for employees; introduction of innovations into the work environment, etc

business environment, corporate culture, organization, personnel, potential, security of the organization, socially-oriented approach, synergy, values