The growing role of financial technologies in the conditions of the development of Ukraine's digital economy

The article summarizes the issue of the role of financial technologies in modern conditions of digital transformation, which make it possible to avoid obstacles in the development of the sphere of digital financial services and the digital economy, which opens up powerful new opportunities for the state and citizens. The main goal of the study is to assess the development of fintech companies, which are the basis for all online transactions, and their impact on the expansion of technological infrastructure and the growth of the number of consumers of financial technology services. The systematization of literary sources and approaches to solving the problem of digital transformation in the field of financial services shows that this process requires constant implementation and improvement of digital technologies in order to automate business processes and effective communications with consumers. The urgency of solving this scientific problem is that the development of financial technologies depends on a stable institutional environment of the country's financial sector, where the active participation of the state will accelerate the development of the digital economy of Ukraine. The study of the topic of the growth of the role of financial technologies in the conditions of the development of the digital economy of Ukraine in the work is carried out in the following logical sequence: the relevance of the processes of the development of financial technologies as the most promising sphere of the economy of Ukraine and its strategic importance is determined; the factors that have a positive impact on the dynamic development of fintech companies, their sphere of activity and consumers have been investigated. The methodological tools of the research methods were the last few years of research. The object of the research is the processes related to the spread of financial technologies, because they affect the development of the digital economy of Ukraine. The article presents the results of an empirical analysis of the Ukrainian fintech market, which showed dynamic development over the past three years, which indicates a deep penetration into the spheres of economic activity. The study empirically confirms and theoretically proves that financial technologies improve the quality of life of modern society and ensure the transparency of the economy, therefore their development should be a priority in the state's plans. The results of the study can be useful for scientists and practitioners involved in researching the role of financial technologies in the development of the digital economy

information technologies; innovative projects; online market; fintech companies; NFC services