Digital transformation of business in the context of Ukraine digital competitiveness

The article summarizes the issue of digital business transformation in the context of Ukraine digital competitiveness, which is the process of transforming a traditional business using digital technologies and tools. The main purpose of the study is to define basic principles digital transformation, affecting innovative development, efficiency and productivity of business processes, flexibility and adaptability of business to changes in the market and increasing digital competitiveness of Ukraine in the world. The systematization of literary sources and approaches to solving the problem of digital transformation of business and digital competitiveness of Ukraine shows that this process requires constant introduction and improvement of new digital technologies, new business models and new habits. The urgency of solving this scientific problem lies in the fact that the development of digital business transformation depends on the availability of digital technologies, digital literacy and the activity of citizens in the use of the state platform «Action. Business». Research topic digital transformation of business in the context of digital competitiveness of Ukraine is carried out in the following logical sequence: relevance is determined digital transformation, which is a key factor for increasing digital, international competitiveness of Ukraine and positively affects the development of the digital economy and digital society; the principles, stages of digital transformation and its positive impact on competitiveness of Ukraine according to world ratings. The methodological tools of the research methods were the last few years of research. The object of research is the processes associated with the digital transformation of business, which affect digital development anddigital competitiveness of Ukraine. The article presents the results of the empirical analysis of global ratings of digital transformation of Ukraine. The study empirically confirms and theoretically proves that the digital transformation of business is an important step of the Government regarding the development potential of the digital economy and digital competitiveness of Ukraine. The results of the study can be useful for scientists and practitioners involved in the study of digital transformation and digital competitiveness of Ukraine

digital transformation; business processes; digital competitiveness; innovation; digital technologies