Marketing aspects of social responsibility and ethics in business activities of enterprises

The article deals with the issues of marketing provision of social responsibility and ethics in the activities of enterprises. Researches of foreign and domestic scientists on the role of socially responsible marketing in successful business conduct are systematized. The conditions of application of the concept of social and ethical marketing are generalized and the ways of its development in Ukraine are determined

socially responsible marketing; ethical aspects of marketing; social values; needs; consumer rights; business activity; sustainable development