Soecificity of the mechanism of satisfaction of information needs by industrial enterprises in the B2B market

The article reveals the essence of the information needs of individuals and enterprises. Formed a hierarchy of information needs of enterprises, based on their level of development. The differences in the structure of channels for obtaining marketing information by industrial enterprises in the B2B market are investigated depending on the scale of their activities. The main directions of development of information services in the global B2B market are considered. The level of satisfaction of information needs of industrial enterprises through the use of traditional and electronic media is analyzed. Developed recommendations on how to meet the information needs of industrial enterprises of different scales of activity

marketing; marketing information; hierarchy of information needs of industrial enterprises; satisfaction of information needs of industrial enterprises; carriers of marketing information