Received 20.05.2019, Revised 19.08.2019, Accepted 20.11.2019
The article discusses the issues of industry-specific features of the formation of an effective agromarketing system at agricultural enterprises. The basic concepts, principles and conditions of the development and functioning of agricultural marketing are investigated. The systematic research of domestic and foreign scientists on the issue of determining the choice of effective forms and directions of the formation of the marketing system of agricultural enterprises
agromarketing system; marketing activities in the agro-industrial complex; agro-industrial products; agricultural products market