Enterpreneurship potential of the enterprise: Economic nature and evaluation methods

The article studies the essential characteristics of the concept of «entrepreneurial potential». Three approaches to the essential characteristics of the entrepreneurial potential of the enterprise are identified: as a set of resources and the ability to transform them into a result; as individual characteristics of the entrepreneur; as a set of business ideas. The author's vision of the content of the concept of «entrepreneurial potential» of the enterprise is presented. The author's approach to structuring the entrepreneurial potential of an enterprise is presented, which includes resource potential, intellectual potential and innovation potential. The methodology of analysis and assessment of the entrepreneurial potential of the enterprise is developed. The characteristics of the stages of the methodology of analysis and evaluation of the entrepreneurial potential of the enterprise are presented

potential; entrepreneurial potential; resource potential; intellectual potential; innovation potential; entrepreneur; enterprise