Received 26.07.2019, Revised 21.10.2019, Accepted 20.11.2019
The publication examines the role and importance of management as a convincingly effective way of managing the competitiveness of enterprises in a market environment that is quite relevant and timely today. The chosen topic of the publication is that, by improving the management of the competitiveness of Ukrainian enterprises, it is possible to significantly increase the segment of sales of products and ambassadors both in the external and internal markets. This post highlights the main areas of focus targeted activities that involve the use of new approaches and forms to show the growing range of competition for products and services and accelerate the pace of change according to market parameters. Separate mechanisms are proposed for the possibility of increasing competitiveness, which will contribute to the effective development of enterprises in the market
enterprise; management; competition; entrepreneurship; material resources; profit; price; price competition; market economy