Received 08.01.2020, Revised 09.04.2020, Accepted 17.05.2020
In the conditions of market economy, in contrast to centralized control, where the main motivational factors in the development of the enterprise were the plan and centralized capital investments or long-term government loans, the motives of development due to internal and external factors of the business. Innovation is the realization of the objective laws of development of society, which, in turn, are a special case of the General laws of development of systems. The article considers conception of investment and innovation mechanism for maintaining competitiveness of enterprises, components of investment and innovation activity were determined. Industry sector has a special place in economy of the country. Competitiveness of industry enterprises requires for permanent perfection of the technological aspects. It is possible only by introduction of the results of R&D efforts. The state of functioning of industrial enterprises is analyzed and trends of innovative and investment processes in the machine-building industry in Ukraine are determined. The analysis showed that sectorial scientific institutions had a low level of financing support in a period of market relations start-up. Basing on the results of this research, the authors specify the system components of the investment and innovation mechanism for maintaining competitiveness of industrial enterprises. Such structure of the model allows for adapting the investment and innovation mechanism to the dynamic environment, gives the opportunity to control adverse trends in the activity of industrial enterprises, to make competitiveness more achievable and to raise volume and effectiveness of economy activity by fundraising
investment and innovation activity of enterprise; mechanism for maintaining competitiveness; sector of industry