Success factors of international strategic alliances in the it sphere in the conditions of COVID-19 spreading

International business in the IT sphere occupies an increasing share of the world market, largely due to the development of inter-firm integration and the formation of international strategic alliances. Implementation of intersectoral innovation projects, formation of new conditions of interaction between states and business, technological integration of science and production allow to successfully overcoming barriers of economic blocs and borders of countries and mastering new international sales markets. The scientific article solved a difficult task – to carry out a classification of types of the success factors of international strategic alliances in the IT sphere in the conditions of the spread of COVID-19. Despite the large number of publications devoted to the problem of the formation and development of international strategic alliances, it was only partially disclosed, defining the subject essence of strategic alliances, organizational and legal conditions of their formation, advantages and disadvantages of creation and management specifics. The problem has not been solved at all for modern conditions – the spread of COVID-19. And equally important is to determine the factors that contribute to the success of strategic alliances in international markets. Made analysis of the current dynamics and forecasting of global IT cost in the period of 2020–2022 revealed a significant increase in interest in the IT business sectors in the conditions of the spread of COVID-19, the formation of favorable conditions for investing in software products, compared to most companies in the world that are still experiencing declining revenues. This, of course, emphasizes the importance of studying the factors that contributed to the identified trends in the development of IT business and the role of international strategic alliances, the share of which is about 20% of their total number. In the study of factors influencing the formation and development of international strategic alliances in the IT field, ones that contributed the most to their success in conditions of the spread of COVID-19 were identified. The classification of types of such factors was made based on following classification features of their division into internal and external factors motivating the creation and development of international strategic alliances: by the differences in partnerships and organizational culture, by the degree of contiguity of business fields, the degree of contiguity of management, by the possibilities of achieving a synergetic effect, by the nature of actions by management, by the economic situation in the world, by the degree of technological development of countries, by the political situation in the world. The recommended theoretical and methodological approach interconnects and complements the internal and external factors that motivate the creation and development of international strategic alliances in the field of IT. The practical significance of the study is the need to take into account certain internal and external factors of motivation of the creation and development of international strategic alliances in the IT sphere in order to identify their impact on the dynamics of IT costs and revenues and obtain more reliable results for forecasting their change in the future

strategic alliance, IT costs, ICT market, classification of types of the success factors of ISA, COVID-19