Received 08.04.2023, Revised 10.08.2023, Accepted 02.10.2023
In today's world, digital technologies play an important role in the development and transformation of the tourism business. The impact of digital technologies on the marketing and promotion of travel services, namely: the creation of websites, mobile applications, the use of social media, the use of artificial intelligence and smart technologies in hotels, allows travel companies to attract more customers and provide personalized offers. The article is devoted to the analysis of the impact of digital innovations on the tourism business in the modern world, to the study of modern trends and important aspects of the use of digital solutions. The main aspects of the development of digital technologies in the field of tourism and potential prospects are substantiated, as well as the development of online booking systems for customer support and the introduction of virtual reality in tourist excursions, which make travel more convenient and interesting. The impact of digital innovations on improving the quality of tourist service and improving the management of tourist enterprises is determined. The advantages and challenges associated with the introduction of digital technologies in the tourism industry, which determine the main directions of the development of the tourism sector, are analyzed. Possibilities for improving the quality of service and developing the tourist business in the future are offered. It was determined that the impact of digital technologies on data analysis and decision-making in the tourism business, the large amount of information generated by digital channels, allow companies to improve strategies and forecast demand. It has been proven that today the importance of adapting tourism companies to the digital environment is promising due to the use of digital technologies, which in turn will contribute to increasing the efficiency and competitiveness of the tourism business.
digital technologies; tourism; blockchain; amadeus; worldspan; galileo; sabre
[1] Gaponenko, G., & Shulga, N. (2020). Modern trends and prospects of the introduction of information technologies in the tourism industry of Ukraine. Bulletin of V.N. Karazin Kharkiv National University. Series "International Relations. Economy. Local Studies. Tourism", 11, 102-111.
[2] Gaponenko, G. (2019). Prospects of using blockchain technology in the tourism industry. Bulletin of V.N. Karazin Kharkiv National University. Series "International Relations. Economy. Local Studies. Tourism", 10, 196.
[3] Tyschuk, I. (2023). Use of artificial intelligence for content moderation in web applications. In Proceedings of the conference "State, achievements, and prospects of information systems and technologies" (pp. 100-105). Odesa.
[4] Ilyina, O.V., & Boyar, L.P. (2018). Mobile application "Lutsk city guide": Rationale and prospects for use in tourist activities. Scientific Bulletin of Kherson State University. Series. Geographical Sciences, 8, 251-255.
[5] Ilyina, O.V., & Tkachuk, T.V. (2019). Mobile applications as a component of Internet technologies in tourism activities of Ukraine and the world. Determinants of innovation and investment development of multi-branch entrepreneurship, tourism and hospitality industry. Nuremberg: Verlag SWG imex GmbH.
[6] Kuchai, O. (2021). Internet technologies and international tourism business. Bulletin of Kyiv National Linguistic University. Series: Economics, 26, 44-56. doi: 10.32589/2412-9321.26.2021.269887.
[7] Kozhuhivska, R.B., & Nepochatenko, V.O. (2020). Digital technologies as a basis for the development of tourism in Ukraine. Economy and the State, 7, 93-98. doi: 10.32702/2306-6806.2020.7.93.
[8] Kuchai, O. (2021). Internet technologies and international tourism business. Bulletin of the Kyiv National Linguistic University. Series. History, Economy, Philosophy, 26, 44-56.
[9] Morokhovich, V.S., Kashka, M.Yu., & Talapa, S.Yu. (2021). Technological drivers of the development of the tourist services market. Bulletin of Lviv University. Economic Sciences, 65, 53-59. doi: 10.36477/2522-1205-2021-65-07.
[10] Letunovska, N.E. (2020). Marketing in tourism. Sumy: Sumy State University.
[11] Survey on travel to Ukraine during the war. (2023). Retrieved from https://surl.li/lauzx?fbclid=IwAR2MYMm2lJLUkwIxWJ8lH9T4u7rVt_nWYWM0uOUsmvaMn2WrlWClIjWNVt8.
[12] The project "Ukraine 2030E - a country with a developed digital economy". (2023). Ukrainian Institute of the Future. Retrieved from https://strategy.uifuture.org/krainazrozvinutoyucifrovoyu ekonomikoyu.html.
[13] Riabov, I.B., & Shevkoplias, I.M. (2020). Peculiarities and modern trends of using the digital marketing system at the enterprise. Efektyvna Ekonomika, 12.
[14] Jinjoyan, V.V., Teslenko, T.V., & Horb, K.M. (2022). Innovative technologies in tourism and hospitality. Kyiv: Karavela Publishing House.
[15] Digital economy. (2023). Retrieved from https://voxukraine.org/tsyfrova-ekonomika-ukrayiny-osnovni-faktoryrozvytku.
[16] Cherep, A.V., Voronkova, V.H., Andriukaitene, R., & Nykytenko, V.A. (2020). The concept of creative digital technologies in the tourism business in conditions of digitalization. Philosophy of Economics and Management, 5(82), 196-209. doi: 10.26661/hst-2020-5-82-15.
[17] The leading provider of travel technology solutions. (2023). Retrieved from https://amadeus.com/en.
[18] The most trusted name in travel. (2023). Retrieved from https://www.galileo.com/.
[19] Kopanaki, E., Stroumpoulis, A., & Oikonomou, M. (2021). The impact of blockchain technology on food waste management in the hospitality industry. Entrenova-enterprise Research Innovation, 7(1), 428-437.
[20] Narayanan, A., Bonneau, J., Felten, E., Miller, A., Goldfeder, S., & Clark, J. (2016). Bitcoin and cryptocurrency technologies introduction to the book. Princeton, NJ: Princeton University Press.
[21] An innovative technology company. (2023). Retrieved from https://www.sabre.com/.
[22] We are social 2023: Social networks, internet and e-commerce trends. (2023). Retrieved from https://elit-web.ua/ua/blog/we-aresocial-2023.
[23] The travel technology leader. (2023). Retrieved from https://www.worldspan.com/.
